Articles for the mobile app audience and anyone building more durable routines in real life.
Practical Guides
Only let yourself enjoy something you love while doing something you keep avoiding. It sounds simple — and a Wharton field study found it boosted gym visits by 51%.
Practical Guides
The biggest obstacle to a new habit isn't doing it — it's starting. The 2-minute rule shrinks any habit down to the point where starting is almost impossible to refuse.
Habit Science
Decades of research show willpower is a poor tool for building habits. What actually works is quietly redesigning the space around you. Here's the science.
Practical Guides
Breaking a streak isn't what derails most habits — it's what happens in your head right after. Here's the psychology of the slip, and how to get back on track.
Habit Science
The '21 days to form a habit' rule is a myth with a strange origin. The real research says something more useful — and far more forgiving — about how long habits actually take.
Habit Science
Streaks tap into the brain's dopamine reward system in a surprisingly specific way. Here's the neuroscience of why they're so motivating — and the limit you should know about.